2. Building Your Brand

By building your brand, I mean literally building your own personal brand on social media. This is important because perception is key, and it is important to decide how you want to be perceived on social media. Sometimes it is difficult to imagine your audience, since your audience could potentially be anyone and everyone in the world. Potential employers, friends, family members, strangers, everyone! So take caution in building your personal brand online and pay close attention to the importance of perception.

Some tips for building your personal brand online can include:

1. Having the same profile picture throughout all platforms. (Ex. Twitter, Facebook, etc.)
2. Do not upload photos or write statuses that you wouldn't feel comfortable with the whole world seeing. After all, we really are at each other's fingertips.
3. Make use of privacy settings where necessary. You may have many of your circles on the same social media platform, for example, both your best friends as well as your family members on Facebook. This is particularly useful if you want to filter out certain circles for certain posts rather than avoiding the upload altogether.